Playdom Continues Shopping Spree; Acquires Social Game Developer Merscom
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Playdom is continuing its shopping spree today with the acquisition of social game developer Merscom. Terms of the deal were not disclosed. It appears that the acquisition is based around talent and Merscom's branded games business. Playdom says that it plans to leverage Merscom's expertise in working with IP owners as the gaming giant moves to develop partnerships with "powerful global brands ...